Six pillars, one mark, and the rules for using both.
CIGAER is an acronym, not a coined word. Six letters, six pillars, six sides. That relationship is the single most useful asset the brand has — it means the name teaches the offer every time someone reads it — and it is currently almost invisible in the firm’s own material.
Every CIGAER engagement applies the same six-pillar analytical lens — the brand name made visible, and the framework that translates fragmented grassroots intelligence into board-ready insight.
Pillar definitions as held in the Interactive Hub, alongside the shorter scope line recorded on cigaer.com and the service mapping proposed in the Services Architecture document. Each pillar is a lens on the same question — can this counterparty be relied on — not a separate business line.
Three ways to draw the framework, each for a different job. All three use the same geometry, the same graphite, and red for exactly one element — the lettered vertices, or the centre.
The primary form, and the one held in common with the Interactive Hub. One regular hexagon; the six pillars sit on its vertices, named outside the perimeter, converging on the CIGAER core. The six-sidedness carries the meaning — there is no seventh vertex.
Use for: Covers, section openers, capability slides, the About page, the framework slide behind a deck cover.
Watch: Needs 300 px or more. Below that the pillar names go and only the lettered vertices survive — which is the correct degradation, not a fallback to a different drawing.
The six letters in a row, each with its word beneath. The clearest statement that CIGAER is an acronym rather than a coined name.
Use for: Website band under the hero, letterhead footers, email footers, running heads.
Watch: Purely typographic — carries no visual identity of its own. Always sits near the logo, never instead of it.
Six rings narrowing to a red centre — the pillars as successive filters closing on a finding. The method view rather than the menu view.
Use for: Method & sourcing material, proposals, thought leadership on how the firm works.
Watch: Implies a fixed order of application. Only use where that sequence is actually being described.
| Rule | Specification |
|---|---|
| Order is fixed | Always C · I · G · A · E · R. It spells the name. Never re-sequenced by importance, revenue or alphabet. |
| Six is fixed | Six letters, six pillars, six sides. A seventh pillar would break the name — new services go inside an existing pillar. |
| Geometry | Regular, pointy-top, height = width × 1.155. Never rotated, stretched or given a flat top. |
| Colour | Graphite #494949 outlines, red #DD1010 on one element only — the lettered vertices, or the centre. Never six different colours. Small red type on an ink ground uses Red Light #FF2D2D: #DD1010 on #090909 is 3.94:1 and fails below display size. |
| Letters | Poppins 800/900. The pillar word in Montserrat 700 uppercase, tracked. Never the logo’s own letterforms — the custom A and E belong to the wordmark alone. |
| Near the logo | The framework device and the logo never touch. Minimum 1 cap height between them, and the device is never used as a substitute for the mark. |
| As texture | Outline only, at 15% opacity or less, behind covers. Never behind body text. |
| In writing | Pillar names are capitalised as proper nouns — “an Integrity engagement”. The acronym is written C·I·G·A·E·R with middots when spelled out, never with hyphens or slashes. |
| Surface | Form | How |
|---|---|---|
| Homepage | Linear | A band beneath the hero, above the services grid. The first thing that explains the name. |
| Services index | Hexagon | Services grouped under their pillar rather than listed flat, with the diagram once at the top. |
| Service detail page | Eyebrow only | “Integrity · Transactional Due Diligence” above the H1. No diagram needed. |
| About page | Hexagon | Where the acronym is already explained — give it the full diagram. |
| Report covers | Eyebrow + texture | The engagement’s pillar as the label; hexagon outline at ≤15% behind the title. |
| Proposals | Lens | Where method is described and the sequence is genuinely being explained. |
| Decks | Hexagon, then eyebrow | The hexagon once behind the cover to establish the framework; the pillar name as an eyebrow on each divider to show where you are. |
| Letterhead & email footers | Linear | Small, tracked, graphite. One line. |