Five variations, and the rules that apply to all of them.
The signature is the most-reproduced piece of CIGAER design there is. It goes out hundreds of times a week, to exactly the people the firm is trying to persuade, and it is the one asset every member of staff edits by hand. If anything drifts, it drifts here first.
| Rule | Specification |
|---|---|
| Never retype the logo | It is a hosted image, referenced by URL. Typing “CIGAER” in a bold font is a misuse — the A and E are custom. |
| Host the image | Served from cigaer.com over HTTPS, at 2× the display size for retina. Never embedded as an attachment — it shows as a paperclip and trips spam filters. |
| Dark mode | Graphite on a dark client ground fails. Use the reverse logo behind an @media (prefers-color-scheme: dark) swap, or a PNG with a transparent ground that reads on both. |
| Type | Poppins will not render in most mail clients. Specify Poppins, 'Segoe UI', Arial, sans-serif and accept the fallback. Never Calibri. |
| Colour | Graphite #494949 for text, Grey #6C6C6C for secondary, Red #DD1010 for links and the rule. Nothing else. |
| Contacts | One phone, one email, one address. info@cigaer.com lower case. |
| Never include | Quotes, awards, social icon rows, “please consider the environment”, or a second logo of any kind. |
| Deployment | Central HTML, distributed to staff. Not a template each person rebuilds — that is how eleven variants appear within a year. |
| Variation | Height | Images | Best for |
|---|---|---|---|
| V1 Standard | Tallest | 1 | First contact and external correspondence |
| V2 Horizontal | Half of V1 | 1 | High-volume senders and replies |
| V3 With the mark | Medium | 2 | Building recognition of the hexagon |
| V4 Text only | Shortest | 0 | Plain text, stripped images, universal fallback |
| V5 Confidentiality | Tallest + notice | 1 | Counsel correspondence and matter threads |
Familiar, complete, and the red rule ties it to the report cover band.
Deepest of the five — five lines below the logo. In a long reply chain it repeats a lot.
Half the height of V1. Reads faster and repeats less in a thread.
Drops the full postal address. Needs a fallback stack on narrow mobile clients.
Builds recognition of the symbol on every message sent. Most distinctive in a crowded inbox.
Two images to host and two chances to break. Do not deploy until the hexagon is final.
Cannot break. Renders identically everywhere, indexes as text, adds nothing to message size.
No logo. Relies on the written form “CIGAER — Actionable Intelligence” to carry the brand.
Puts the notice where it belongs on matter correspondence in a regulated category.
Longest of the five. Should not be the default — a notice on every message is a notice nobody reads.